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The Service Tree lists all services in "branched" groups, starting with the very general and moving to the very specific. Click on the name of any group name to see the sub-groups available within it. Click on a service code to see its details and the providers who offer that service.

Media Plan Development

Taxonomy Code: TP-6700.5200-400

Programs that help nonprofit organizations, small businesses and other groups develop an annual plan which outlines their goals, objectives and strategies for utilizing the media to advance the organization's advocacy role, publicize new products and services, support fundraising efforts and gain recognition by the community at large for the organization and its mission. Media plans may be a component of an overall communications plan and generally include goals which define what the organization wants to accomplish (e.g., recognition for the organization, advocacy related to a particular issue, publicity for a product, service or upcoming event) and identify specific messages the organization wishes to communicate; the audience the organization wishes to reach; the types and names of media outlets they plan to contact; a calendar for key events; the names and roles of key spokespersons; provisions for managing media relations during a crisis; and a budget for media relations.

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